My Experience History

Senior UX Lead - (2024 - Present)

ACER - Australian Council for Educational Research

  • Directed UX strategy, end to end design process, and research initiatives for 15+ high-profile projects including government projects, specifically education, and assessment realted valued between $50k and $600k, enhancing user experience,interface accesiability and usability for web .

  • Collaborated with product and agile delivery squads to design 2 new educational products according Australian Department of Education into a unified design language, which led 70% success rate

  • Enhanced user experience for more than 35k+ users by conducting user research, competitive analysis,  user testing and translating insights into actionable design solutions which leading to a 20% reduction in project turnaround time

  • Developed up to 30 user personas and journey maps from market research insights aiding the creative service team to steer product direction and enhance targeting accuracy in campaigns.

  • Built and scaled an accessible design system in collaboration with product, engineering, and brand teams while introducing  figma advanced teachniques and best practices improved project turn around time by 30 % and improve colloboaration between ux and devs

  • Led end-to-end Human-Centred Design (HCD) activities using tools like Figma and Miro, including journey mapping, prototyping, and accessibility reviews, to create inclusive and intuitive users, resulting in a 95% usability rating from user testing sessions.

  • Led a team of 4 designers to develop an accessible design system using Figma and Miro especially for test experience , achieving WCAG 2.1 AA compliance which contributed to a 25% increase in positive accessibility feedback from clients.

  • Implemented data-driven UX improvements by analysing Google Analytics and Mouseflow  insights through recordings and funnels, to address customer drop-off points and optimise user journeys across landing pages, decreasing bounce rates by 18% and improving conversion rates by 12%.

  • Created and maintained brand-specific digital style guides and UX pattern libraries, to enforce design consistency across all digital touchpoints, to improve dev efficiency, reducing QA and rework time by 20%.

  • Mentored a growing team of product designers and researchers through regular 1:1 coaching, design critiques, and onboarding initiatives while managing documentations, to embed best practices and foster a high-performing, collaborative culture increasing team efficiency and quality of deliverables by over 30%.

Senior UX Lead - (2021 - 2024)

OET - Occupational English Test

  • Defined and implemented an enterprise-wide product design roadmap using Design Thinking and Lean UX frameworks ,Directed UX strategy, and research initiatives for 5+ high-profile projects, such as education, learning, assessment and health projects valued between $15k and $400k, enhancing user experience and interface usability for web application.

  • Collaborated with product and agile delivery squads to redesign 5 educational products into a unified design language, increasing user engagement by 20% QoQ

  • Conduct and facilitate 150+ workshops to collaborate ideation & validation sessions from start to end of the process including userflow, information architecture to protyping and aligned the organisation’s objectives by standardized design workflows and implementing design operations best practices in agile environment, design showcases using visual storytelling techniques resulting achieving 25% increase in cross functional efficiency

  • Enhanced design performance by creating reusable components, saving 6 hours weekly in the design process.

  • Established a Voice of the Customer forum and initiated analysis of customer support inquiries to inform iterative enhancements across digital campaigns, 40% measurable reduction in support inquiries 

  • Conducted end-to-end user research using surveys, interviews, and usability testing to understand customer needs and behavior analytics to enhance digital touchpoints which Increased user satisfaction scores by 25% within six months.

  • Implemented user testing frameworks by introducing tools such as Hotjar, Maze, and User Interviews, and collaborated with marketing and analytics teams to analyse findings, validating and optimising key design decisions for product pages and checkout flows, resulting in a 9% increase in average order value

  • Collaborated with engineers, PMs, and BAs in agile environments, participating in sprint planning and design QA, to ensure user-centered design was integrated seamlessly throughout the development lifecycle, resulting in a 20% decrease in time-to-market for key product features.

Senior UI/UX Designer - (2018 - 2021)

CTIT

  • Led end-to-end product design using Figma and Miro, from scoping and stakeholder workshops through to delivery of responsive web and native app interfaces, to support clients in launching high-impact digital solutions, resulting in a 25% improvement in user satisfaction scores across multiple client projects.

  • Optimised user experiences across various travel, education, entertainment, finance and banking platforms by utilising Google Analytics , Hotjar to track user behaviour, identify pain points, and implement data-driven insights and iterative design improvements.

  • Designed responsive web and mobile solutions leveraging Figma's component-based architecture and auto-layout features to deliver seamless user experiences which reduced time-to-market for new features by 30% through design system reusability.

  • Facilitated co-design workshops and stakeholder alignment sessions, using design thinking and journey mapping techniques, to align cross-functional teams on user needs and business goals, contributing to a 40% faster decision-making process during project sprints.

  • Developed and maintained scalable design systems in Figma, to ensure consistency, accessibility (WCAG 2.2), and developer efficiency across multiple platforms, reducing UI defects by 35% during QA.

  • Designed high-fidelity prototypes using Figma and Adobe XD, to streamline client approval processes for digital interfaces , reducing design iteration cycles and  created a 55-component UI library in Figma to improve design consistency and streamline workflows, resulting in a development velocity increase of 25%

UI/UX Engineer - (2016 - 2018)

Findmyfare

  • Designed and built interactive prototypes to communicate functionality with stakeholders, achieving a 15% reduction in design-to-development reworks

  • Enhanced web and mobile application features and capabilities through a user-centric approach, raising user engagement by 60% for travel apps

  • Conducted user research and collaborated with stakeholders to create low to high-fidelity wireframes, mockups, and interactive prototypes, leading to more intuitive user interfaces that improved user satisfaction scores

  • Developed responsive front-end code from design mockups using HTML, CSS, JavaScript, and React framework, enhancing application loading speed and performance to under 2 seconds